The AI index for destination companies
See who AI recommends in your region.
Guests ask AI what to do in your region, and the answer often leans on your pages. Lykt shows which local businesses the answer recommends, market by market, with figures you can put to your board and members.
- Six AI engines
- No ranking
- First edition planned for January 2027
- Clearly above the pilot area
- Measured, no comparison group
- No figures in the sample edition
Source: Lykt, sample edition. Sample figures, not measurements.
The product
What you get
One product, one login. It all builds on the fixed measurement behind the index: Norwegian tourism regions and municipalities, measured in the guests’ own markets and languages.
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The region overview
Of everything AI recommends for a region: the share located in the region itself. Per market, and how the region compares with the pilot area.
See an example: The region overview -
The businesses
The businesses in the region in three groups, alphabetical and never ranked, and who is recommended instead.
See an example: The businesses -
The sights
The sights AI names without a local provider, by name and share of answers.
See an example: The sights -
Questions and sources
Figures per question and per AI engine, the sources the answers link to and up to 3 short excerpts per question.
See an example: Questions and sources -
Reports and A4 sheets
From the first edition: one A4 sheet for the region and for the areas in it, in every edition.
See an example: Reports and A4 sheets -
Embed
From the first edition: the region’s figures as a ready block on your own website, with the source stated.
See an example: Embed -
Data for your region
From the first edition: the figures for your region as data files, for your own analysis.
See an example: Data for your region -
Your own questions monthly
Your own questions, run on the same AI engines as the index. They never affect the index.
See an example: Your own questions monthly -
Member view
Businesses that choose to share their Lykt data with you, combined once at least 5 share. Opens once the consent terms are ready.
See an example: Member view
The gap
AI names the waterfall. It does not recommend the café by the waterfall.
When guests ask what to do in the region, AI answers with the sights. The businesses that take guests there are not always in the answer. The index counts how often that happens, and the workspace shows where.
In 56 % of the 66 answers about Sample region A that name Eksempel Fjellet, no local provider is recommended.
sample figures
Source: Lykt, sample edition. Sample figures, not measurements. · n = 66
The map
The region on the map, in the sample edition
The map shows whether each region is clearly above, clearly below or in line with the pilot area. Regions are never ranked, and a region without enough answers is shown without a figure.
Norway has 66 tourism regions. Three sample regions have figures: Sample region A and Sample region B are clearly above the average for the pilot area, and Sample region C is measured without a comparison group. The other regions have no figures in the sample edition. All figures are sample figures.
Against the pilot area average
- Clearly above the pilot area
- Measured, no comparison group
- No figures in the sample edition
Point at or tap a region, or open The map as a table.
The map as a table
| Region | Group | Local share, all markets |
|---|---|---|
| Sample region A | Clearly above the pilot area | 78 %73 to 83 %, of 202 answers |
| Sample region B | Clearly above the pilot area | 62 %57 to 67 %, of 207 answers |
| Sample region C | Measured, no comparison group | Not published, too few answers in one market |
Source: Lykt, sample edition. Sample figures, not measurements.
The region overview
The region, market by market
Of everything AI recommends for a region: the share located in the region itself. That is the local share, here for each market with interval, and the businesses in groups. Shown with sample figures for Sample region A.
Local share, Norway
86 %
of the recommendations in 42 answers about Sample region A are local. Interval 79 to 93 %.
Source: Lykt, sample edition. Sample figures, not measurements. · n = 42
Local share, Germany
65 %
of the recommendations in 40 answers about Sample region A are local. Interval 58 to 72 %.
Source: Lykt, sample edition. Sample figures, not measurements. · n = 40
Local share, Netherlands
57 %
of the recommendations in 38 answers about Sample region A are local. Interval 50 to 64 %.
Source: Lykt, sample edition. Sample figures, not measurements. · n = 38
The businesses in groups, all markets
None in the sample edition
None in the sample edition
- Eksempel Fiskerestaurant
- Eksempel Fjellheis
- Eksempel Gjestehus
- Eksempel Kajakkutleie
Source: Lykt, sample edition. Sample figures, not measurements. · n = 202
Recommended often and recommended sometimes: no businesses in the sample edition. It has few answers per business, so only the lowest group has names.
The workspace
What you see when you log in
Four tabs with the region’s figures from the index, in depth.
Overview
- Local share per market, with interval and comparison group
- The number of sights without a local provider
- A4 sheets and reports for the region, from the first edition
Local share, all markets
78 %
of 202 answers, 73 to 83 %
Clearly above the pilot area
- Questions in the index20, 4 per market
- Answers in the edition, all markets202
- Markets5
- Sights without a local provider1 sight
Source: Lykt, sample edition. Sample figures, not measurements.
Businesses and sights
- The businesses in three groups, alphabetical and never ranked
- Sights named without a local provider, by name
- Which businesses are recommended instead
- Recommended rarely Eksempel Fiskerestaurant, Eksempel Fjellheis, Eksempel Gjestehus, Eksempel Kajakkutleie
Recommended often and sometimes: none in the sample edition
Eksempel Fjellet: no local provider in 56 % of the answers
Who is recommended instead: under Questions and sources
Source: Lykt, sample edition. Sample figures, not measurements.
Questions and sources
- Figures per question and per AI engine
- The sources the answers link to for the region
- Up to 3 short excerpts per question, with engine and date
Sample question, Norwegian
What should you do in Sample region A?
- ChatGPT3 of 3 answers recommend a local business
- Claude1 of 3 answers recommend a local business
- Gemini2 of 3 answers recommend a local business
- Google AI Mode3 of 3 answers recommend a local business
- Perplexity2 of 3 answers recommend a local business
The sample question ran on five of the six engines in the sample edition.
Recommended instead
Eksempel Bookingportal, Eksempel Hovedstadshotell, Eksempel Hytteformidling
Sources the answers link to in 15 answers to the question
- Your own website (eksempel-dmo.example) 7 times
- National tourism site 6 times
- Reference works 4 times
- Forums and social media 4 times
- Local businesses 3 times
- Booking platforms 2 times
- Unclassified 1 times
Excerpts: up to 3 per question, with engine and date
Source: Lykt, sample edition. Sample figures, not measurements.
Members
- Businesses in the region will be able to share their own Lykt data with you
- Each business picks the scope itself, and can withdraw sharing
- Figures across businesses show only when at least 5 share
- Not yet: sharing opens once the consent terms and the data processing agreement are ready
Businesses that share with you
- Eksempel Bryggehotell SummaryQuestionsSources
- Eksempel Fjordcruise Summary
- Eksempel Gjestehus SummaryQuestions
Figures across businesses show when at least 5 share. 3 share now.
Source: Lykt, sample edition. Sample figures, not measurements.
Reports, sheets and embeds
Figures you can put to your board and members
The A4 sheet puts the region’s figures on one page: local share per market, the group against the pilot area and the sights without a local provider. There is one for the region and for the areas in it, in every edition from the first.
- Embed, from the first edition: the same overview as a ready block on your own website, with the source stated.
- Data, from the first edition: the figures for your region as data files, for your own analysis.
Region sheet · Sample edition 2026
Sample region A
78 %
Local share, all markets, of 202 answers. 73 to 83 %.
- Norway86 %
- Germany65 %
- Netherlands57 %
- United Kingdom51 %
- USA51 %
Clearly above the pilot area
Eksempel Fjellet: no local provider in 56 % of the answers
Lykt, sample edition. Sample figures, not measurements.
Source: Lykt, sample edition. Sample figures, not measurements.
Sharing
Members choose what they share
- The business turns sharing on Sharing is off until the business turns it on, in its own Lykt account.
- The business picks the scope Summary, questions or sources. Each part is chosen on its own.
- You see only that The destination company sees only what the business chose to share.
- Sharing can be withdrawn The business can turn it off at any time. All sharing is logged.
- Figures across businesses show only when at least 5 share.
- Shared data never changes the index figures, the business groups or who is recommended.
Not yet: sharing opens once the consent terms and the data processing agreement are ready. Until then no business shares data with the destination company.
How it looks for the businessPublic and paid
The headline is public. The depth is the product.
From the first edition, planned for January 2027, three things are public and free for everyone: the headline per region (local share with interval and comparison group), the map and the method. Everything else on this page is the AI index for destination companies.
| What | Public and free | For destination companies |
|---|---|---|
| Local share per region | Yes, with interval and comparison group | Yes, and per market, question and AI engine |
| The map | Yes | Yes |
| The method | Yes | Yes |
| The businesses in groups | No | Yes, alphabetical, and who is recommended instead |
| Sights without a local provider | No | Yes, by name |
| Questions and sources | No | Yes, and up to 3 short excerpts per question |
| Reports and A4 sheets | No | Yes, from the first edition |
| Embed on your own website | No | Yes, from the first edition |
| Data for your region | No | Yes, from the first edition |
| Your own questions monthly | No | Yes, in the markets you pick |
| Member view | No | Yes, when businesses share |
Independence
The index is the same for everyone
- The index never runs on request.
- The question set is fixed, the same for every region.
- No region and no business is ranked (method rule M-15).
- Nobody gets early access. Everyone gets the figures at the same time.
- The publication date is announced in advance.
The index is only worth something if nobody can buy better figures. The workspace builds on the index, but the index never builds on the workspace.
Method
How it is measured
- A fixed question set The index uses a fixed set of questions, the same for every region and every edition.
- Several AI engines The questions go to six AI engines. Every figure is shown with the basis it rests on.
- Corrections If you find an error, the index has a channel of its own for corrections.
Pilot
What the pilot includes
- Up to 100 of your own questions, run about every 30 days on six AI engines
- The index for your region in depth from the first edition, and the member view once sharing opens
- Start from the region’s questions in the index, and add your own
- We set up the login for you
- The price is agreed with each destination company
The pilot gives you the workspace, not early access to index figures.
Ask for a pilot conversationQuestions
What destination companies ask
Can we order our own measurement?
Not of the index. The index never runs on request, and the question set is the same for everyone. Your own questions run in the workspace, and they never affect the index.
Do we see our members’ data?
Only what a business itself chooses to share, in the scope it picks. Sharing can be withdrawn at any time, and all sharing is logged. Figures across businesses show only when at least five share.
Do you rank the regions?
No. No region and no business is ranked. The map shows whether a region is clearly above, clearly below or not clearly different from the pilot area average, and businesses are shown in groups, alphabetically.
What sets this apart from other AI tools for destinations?
Lykt is built for Norwegian tourism regions and municipalities and measures in the guests’ own markets and languages. Businesses, agencies and destination companies will see the same figures, linked by organisation number (planned). And the index ranks neither regions nor businesses.
When does the index go public?
The first edition is planned for January 2027. The date is announced in advance, and everyone gets the figures at the same time.
What does it cost?
The pilot has no list price. The price is agreed with each destination company, and the list price is set after the pilots.
Can we download the data?
Yes, from the first edition the data for your region is included. There is no public download. Researchers and reviewers who need to check the figures get the dataset on request.
Which AI engines?
The workspace runs the same engines as the index: ChatGPT, Gemini, Perplexity, Claude with web search, Google AI Mode and Google AI Overviews.
What are sample figures?
The figures on this page come from a sample edition with invented values and region names. They show what the figures look like, not how any region actually stands. The headline per region is published for everyone at the same time.
Want to see your region in the workspace?
We get in touch for a conversation about the pilot.
Are you a business in the region? See Tourism businesses